Lucky’s

For this project, the challenge was to identify a problem in my community and create a design solution. To address the stray cat crisis in my neighborhood, Gerritsen Beach, I developed Lucky’s—a startup mobile pet rescue dedicated to giving cats their 9th life.

Drawing inspiration from the beach community and local Irish heritage, I incorporated a nautical theme with American traditional tattoo-style visuals. The name Lucky’s symbolizes the cats' good fortune in being rescued and rehomed through this service, blending local pride with the compassionate mission of the project.

Brand Identity

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