Hello, I’m Laura Kane, a designer born, raised, and based in Brooklyn, NY. I’m a passionate and hands-on creative with a background in graphic design and a knack for blending aesthetics with functionality. After graduating from the Fashion Institute of Technology, I’ve tackled projects ranging from branding to marketing, always striving to infuse a bit of my personality into everything I create. My experience in tech-driven spaces has taught me how to think outside the box while solving problems with a fresh perspective. I love crafting impactful, meaningful designs that make an impact.
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Produced impactful digital assets aligned with brand strategies, resulting in enhanced campaign-specific materials. Collaborated closely with clients including Homesick, Love Your Melon, QALO, and Gravity to achieve targeted visual communication.
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Crafted compelling in-feed and paid social content, collaborating seamlessly with account teams and clients. Elevated client engagement by translating design concepts into results-oriented content for Xfinity, HBO, Fandango, and Universal.
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Drove brand identity expansion by spearheading visual language application across B2C and B2B touch-points. Played a pivotal role in establishing consistent brand visuals, enhancing audience resonance and recognition.
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Collaborated synergistically with content creators, photographers, and the creative director to deliver dynamic social media designs Contributed to successful social media campaigns for clients such as Ithaca Hummus, Pop Chips, and Kinder's.
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Innovatively developed brand-aligned design solutions for both internal and external collateral within the marketing team. Played a key role in enhancing Greenhouse Software's visual representation across various mediums.