Comcast
Crafted compelling in-feed and paid social content, collaborating seamlessly with account teams and clients. Elevated client engagement by translating design concepts into results-oriented content for Xfinity, HBO, Fandango, and Universal.
Freelance
Illustration & subtle motion GIF for Xfinity’s Summer of Movies reward.
In the Chair: Minions: The Rise of Gru
I had the privilege of taking part in one of the most thrilling, enjoyable, and fulfilling projects during my time at the agency. It was a remarkable endeavor for our series "In the Chair," and specifically, for "Minions: The Rise of Gru." The challenge was to work with clips from Universal Studios, featuring the lovable minions communicating exclusively in their unique language, "Minionese." My responsibility was to craft content that not only captured the essence of the provided footage but also resonated with viewers by promoting the movie and Xfinity's exceptional internet service.
With strategic thinking and careful design, I conceptualized and brought to life a captivating video that aligned perfectly with the marketing objectives. This video soared to the pinnacle of popularity, becoming the most-watched content across all of Xfinity's social platforms, garnering a staggering 1.4 million views on TikTok!
(This project made me do something I never thought I could do….. like minions!)
In the Chair: The Voice (Script)
During my time at this agency, I had the opportunity to showcase my copywriting skills. One of my main responsibilities was crafting engaging copy for various designs and captions. This “In the Chair” interview with the cast of The Voice is a glimpse of that. I crafted a series of engaging questions designed to captivate music legends like John Legend, Gwen Stefani, Blake Shelton, and Camila Cabello.
(Content design partner: Ebelle Weng)